The New York International Auto Show is a premiere annual automotive event that is as popular with the media as it is with the public. Last year, over 5,000 press and industry executives attended the Show during its press preview days. The show is always held in the spring, around Easter, at the Jacob Javits Convention Center in NYC, and is a major marketing event used extensively by the worlds automotive manufacturers to promote their newest cars and trucks to the media and the public. NYC is a great place to introduce new products especially since it is home to more media than any other city in the world.

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