Luxury Brand Genesis to Reveal Two New Vehicles at the New York Auto Show

Attendees of this year’s New York International Auto Show will get a sneak preview of two new models from Genesis—the G90 Wingback Concept and the GV60 Magma—alongside the full vehicle lineup and a range of interactive activities across their exhibit.

New Vehicles and Full Lineup on Display 

Making its New York debut on the main stage, the Genesis G90 Wingback Concept points to the brand’s future product direction in flagship luxury design.

Visitors can also see the GV60 Magma, the brand’s high-performance electric SUV and the first road-ready model from the Genesis Magma program.

Genesis Shows Off its Racing Stripes

The Genesis display will also feature a Magma Racing Zone, where visitors can learn more about Genesis Magma Racing’s inaugural season. Genesis Magma Racing is the high-performance motorsport division of Genesis, designed to merge luxury with extreme performance through endurance racing.

The area includes a GV60 Magma display vehicle, a scale model of the GMR001 race car, and a racing simulator experience. Visitors can also enter for a chance to win a trip to a race event.

Activities for families

The Genesis display includes activities designed for younger visitors, including a scavenger hunt for children aged 12 and under, with prizes available upon completion.

Visitors will also have the opportunity to meet Spot, the robotic dog developed by Boston Dynamics.

Pictures from the 2025 New York Auto Show: