INEOS Grenadier x Live Art Installation

INEOS brings its no-nonsense, off-road-ready Grenadier to the New York Auto Show—an uncompromising 4X4 engineered to tackle the toughest terrain while delivering everyday practicality. Designed with a boxy, utilitarian aesthetic and built on a ladder-frame chassis, the Grenadier is powered by a BMW-sourced inline-six engine and loaded with serious capability for adventure seekers and overlanders alike.

Adding a bold creative element to the display, local NYC artist and Creative Director Alex will be drawing live on one of the Grenadiers, turning the rugged SUV into a rolling canvas. Known for his stream-of-consciousness illustration style and signature detailed shading, Alex will bring a fresh, artistic energy to this already attention-grabbing vehicle.