Exhibitor Manual

>> Exhibitors and Sponsors

General Information

General Information & Policies	Display Rules & Regulations	Shipping Information
Exhibitor Contacts Update	Exhibitor Appointed Contractors	Future Auto Show Dates

Schedules & Checklists

Move-In/Move-Out Schedule	Auto Show Event Schedule

Downloadable NYIAS Deadlines Checklist

*Information on this list is subject to change.

DUE DATE	ACTION REQUIRED
AUGUST
Week of Aug. 17	Exhibitor Space Reservation sent to Automobile Mfrs.
SEPTEMBER
September 10	Exhibitor Space Reservation Due for 5% Early Bird Discount
Week of September 7	Exhibit Space Contracts & Invoices Issued
OCTOBER
October 9	Exhibitor Contacts Update Form Due
October 15	Automobile Mfrs.: Signed Contract & Payment Due for 5% Discount
NOVEMBER
November 1	Exhibitor Space Reservation Due (No Discount)
DECEMBER
December 4	Marketplace: Signed Contract & 50% Deposit Due
JANUARY 2027
January 15	Automobile Mfrs.: Full Space Payment Due
January 29	Certificates of Insurance Due: ALL Exhibitors – ALL Levels
	NYIAS & T3 Expo: Exhibitor Appointed Contractor(s) Form Due
	Meeting Room Request Form (room rental is based upon availability and assigned on a first-come, first served basis)
FEBRUARY
February 3	T3 Expo: Warehouse Begins Accepting Shipments
February 5	Marketplace: Final 50% Space Deposit Due
	Certificates of Authority Due: ALL Exhibitors Selling Merchandise
	Exhibit Floor Plans Due (in-person meetings to be held with manufacturers, February 16 – 18, 2027;; virtual meetings to be held by appointment on February 17 & 18.
February 17	ALL Vendor Service Order Forms Due (KVL Audiovisual, Metro Multimedia Equipment Order & Payment Info, Nitsche Event Floral, Orlando Photography, Brown & Brown On-Line Insurance Request)
	Digital Media Opportunities Deadline
	Exhibitor/Industry Guest Ticket Order Form Due for hardstock mailed tickets
	Exhibitor Staff Ticket Order Form Due for hardstock mailed tickets
	OEM Digital Ticket Order Form Due
MARCH	Services pricing & availability change after above due date
March 1	Hotel Reservations Cut-Off
March 12	T3 Expo: Last Day for Advanced Shipments Received at Warehouse (without surcharge)
March 20	8:00 a.m. – Level 1: Direct Shipments to Show Site Accepted
	8:00 a.m. – Level 3: Direct Shipments to Show Site Accepted
March 23	All Exhibits/All Levels Must Be Set & Operational by 6 PM
March 25	Retail Marketplace: Move-In & Exhibit Set Up (6 a.m. – 5 p.m.)
APRIL
April 5	4:00 PM – Retail Marketplace Move-Out Completed
April 6	6:00 PM – Level 1 Move-Out Completed
April 7	All Carriers MUST check-in by 12:00 p.m.
	6:00 PM – Level 3, Halls A -D Move-Out Completed

T3 Expo Services

OFFICIAL SHOW CONTRACTOR

Exhibitor Orders/Queries		t3expo.com \| help@t3expo.com \| 888.698.3397
General Questions/Information		Kasey Hathaway \| khathaway@t3expo.com \| 774.208.6939
Manufacturer I&D Questions		Mike Santarpia \| msantarpia@t3expo.com \| 917.731.9961

T3 Expo Exhibitor Services Information Kit
Level 3/OEM Exhibits
Level 1 & River Pavilion/Marketplace Exhibits
T3 Deadlines & Checklist

Javits Center Service Orders

The Javits Center team wants your experience at their facility to be as enjoyable and challenge-free as possible. That’s why it’s important for Exhibitors to review and adhere to the policies described in the list of Operational Policies & Building Rules found on the website https://www.javitscenter.com/plan/policies.

If you have any questions after reviewing their webpage, please call 212-216-2090, Monday – Friday, 9 am – 5 pm EST.

Event Solutions Representative(s)

services@javitscenter.com
212.216.2319

Telecommunications Dept.

technology@javitscenter.com
212.216.5432

Javits Center Accessibility

Accessibility | Javits Center

*Register to place orders using Javits Service Portal for:*
Electrical (Audio, Video, Power, Lighting)
Technology (Wired LAN, WiFi, TelComm Equipment)
Booth Security Service form

Javits Center Customer Portal

Retail Merchandise Sales Requirements

Certificate of Authority

Exhibitors selling merchandise in New York State must obtain a Sales Tax Certificate of Authority from the NYS Department of Taxation and Finance at least 20 days before making sales.
A copy of the Certificate must be displayed in your exhibit space & submitted to show management.

Apply online at https://www.tax.ny.gov/bus/st/register.htm. All sales and promotional activities must take place within your designated exhibit space. Solicitation outside your exhibit space boundaries is prohibited.

If you will NOT be selling products, please notify Kayla Rampersaud in writing by January 29, 2027.

OEM Merchandise Sales (LEVEL 3 and/or LEVEL 1)

Auto manufacturers may sell logoed merchandise such as apparel and products (e.g., shirts, coffee mugs, keychains, etc.) within their space provided that:

It is the same merchandise as sold on their website or in franchised dealerships.
Merchandise does not include parts, aftermarket products, food & beverages nor generic products that merely feature images of their vehicles.
Merchandise sales do not conflict with Show Management concession agreement(s) nor compete with merchandise sold by Javits Center concessionaires. Please call Show Management should you require further clarification.

Retail Areas (Level 1 and River Pavilion)

Exhibitors selling merchandise or products must submit a NYS Certificate of Authority to Show Management (as noted above). If you do not currently have one, you can learn more and apply online at https://www.tax.ny.gov/bus/st/register.htm.

Insurance Information

ALL EXHIBITORS, THEIR APPOINTED EXHIBIT CONTRACTORS AND SUPPLIERS MUST SUBMIT A VALID CERTIFICATE OF INSURANCE TO SHOW MANAGEMENT BEFORE DISPLAY SET UP CAN BEGIN.

Insurance Information for OEM Exhibits
SAMPLE – Certificate of Insurance: OEMs

Insurance Information for Aftermarket & Retail Exhibits
Certificate of Insurance

Insurance Information for Sponsors & Specialty Exhibits
SAMPLE – Certificate of Insurance: Sponsors & Specialty

Brown & Brown
General Liability Insurance Information (not for OEMs)

Registration

On-Site Exhibitor Registration Hours

Tuesday, March 31 | 2 pm – 5 pm
Wednesday, April 1 | 6:30 am – 5 pm
Thursday, April 2 | 7:30 am – 3 pm
Friday, April 3 | 8 am – 2 pm

Registration is required for anyone working at the 2026 New York International Auto Show. NO BADGES will be printed on-site. Exhibitor personnel will receive their digital badge via e-mail.

EXHIBITOR – Manufacturer (valid ALL days) 75 badges per space from all sources
(i.e., Lead Contacts, EACs, Marketing agencies, product specialists, etc.).
EXHIBITOR – Non-Manufacturer (valid ALL days) 15 badges per space from all sources
(Lead Contacts, temporary staff, specialists, etc.).

Exclusive to OEM Exhibits:

A Special Access Card is available for your C-Level executives and primary exhibit personnel who require immediate, unrestricted access to the Show Floor. It is not intended for brand ambassadors, product specialists, detailers, or other temporary staff. If a Special Access Card rather than a Digital Badge is needed, then be sure to select the “Special Access Card” on the registration form or template.

If you have a substantial number of exhibit staff to register, you may submit a list and we will upload it for you. Download the Exhibitor Bulk List Template, complete all fields, ensuring your company name is clearly noted. Return your registration list to dataNewYork@livebuzzreg.com

Click here for our complete Exhibitor Registration Guidelines.

Key Exhibit Contacts will receive a unique link to access the Registration Hub (sent by LiveBuzz).

To request access to the NY Auto Show’s Exhibitor Registration Hub, click on the link below.

Tickets for Exhibitors

Discounted Exhibitor and Industry Guest Tickets
Share the excitement of the New York Auto Show with exclusive discounted exhibitor tickets! Reward clients, engage prospects, and treat your team to an unforgettable experience while extending your brand beyond the exhibit floor.
Discounted Exhibitor and Industry Guest Tickets Order Form

Digital Ticket Program
Create a VIP-worthy experience for your customers with an exclusive exhibitor ticket offer. Through a dedicated ticket portal, you can invite your audience to enjoy preferred access to the New York Auto Show. Pay only for tickets that are used.
Digital Ticket Program Request Form

Free Tickets Included with Your Exhibit Space!
Every exhibitor receives complimentary admission tickets as part of their participation in the Show. Use them for staff, guests, or key contacts and make the most of your NYIAS experience. Valid for single-day entry during Show days and public hours.

Auto Manufacturers | Exhibit Staff Ticket Order Form
50 tickets per exhibit space
Aftermarket | Level 4 River Pavilion | Level 1 | Exhibits Staff Ticket Order Form
10 tickets per exhibit space

Unlock Your Marketing Power!

NY Auto Show Banner Opportunities Promote your brand with a hanging banner, door clings or digitally! All located in public areas visible to all attendees.

On-Site Hanging Banners
Ticket Kiosk Branding Sponsor
Digital/Video Ads
Glass Clings, Columns and more!

Discover exclusive marketing and publicity opportunities designed to help you shine at the Show.
Boost your visibility. Expand your reach. Make an impact.

Banners on Opening day

Your Brand, Front and Center

Make your brand the first thing they see and the last thing they remember—banners turn arrivals into opportunities and departures into lasting impressions!

Unmatched brand visibility

Take Over the Crystal Palace: Command the iconic Jumbotron at the heart of the action.
70 Strategically Placed Monitors: Your message everywhere—throughout the Javits Center.
1 min. spot plays 60 times per hour for 24 hours for 12 days!

(JPG/PNG 72dpi or MP4 H.264 video)

Banner & Digital Advertising Opportunities

Digital Advertising at the NY Auto Show

Reach show-goers directly through our website and e-newsletters as they plan their trip, and shop the show floor.

Website Impact:

Over 1.4 million website visits annually
Over 1.3 million mobile site visits for on-the-go engagement
Visitors explore 4 pages per visit
Average time spent: 4 minutes

Overdrive Email Network:

Connect with 280,000+ engaged subscribers
Opportunities for ads and advertorial placements to amplify your message

Digital Media Opportunities – Advertise in the Auto Show App and Website!

Host in Style. Elevate Every Occasion.

Upgrade Your Next Meeting

Book a private meeting room and give your team — or your VIP clients — an exclusive, polished space that sets the tone for success.

Meeting Room Request
Meeting Room Equipment & Furnishings Price List

Make Your Next Gathering Unforgettable!

Private Event at the Javits Center for the Auto Show

Host a Private Event or treat your guests to an exclusive Private Group Tour.
Perfect for Private Receptions, celebrations, team outings, and more.
Create a one‑of‑a‑kind experience your guests will rave about.